WHAT IS GROWTH DRIVEN WEBSITE DESIGN?
The fundamental principle of Growth Driven Website Design is continuously experimenting, learning (from data) and improving your website.
Making continuous adaptations based on data and not laboring to make every element of your site perfect before leaving it to sit static online for a few years is in principle what GDD is all about.
Websites should measurably drive leads, sales, and deeper engagement and should be more than pretty brochures.
A company’s website needs to act as a growth engine powering lead generation and nurturing sales opportunities.