What is Growth Driven Design and how does it change the way businesses approach their website redesign?
What do you need to know about the new method designers are using to deliver quality data driven websites for businesses around the world.
Here are a few common questions we encounter from our clients:
• Does my business need a website?
• Why do website designers always take so long to finish a website?
• What is Growth Driven Design and how is it different?
Why is it a broken process?
The headaches, challenges, and unreliable and inconsistent results I often experience during website redesign are the product of an outdated and broken playbook.
The traditional web design process is broken and is a long and frustrating journey.
Why traditional web design can often lead to poor website performance?
Traditional website design is risky for your business, in my experience no matter how much time is taken to meticulously plan every step projects still run over budget, scope and time. Your website is no longer just a pretty store front for your business, it is now a vital tool to drive business growth and user value.
How important is a website to your Business?
Your website is your company’s number one marketing asset. It’s the first place people go to get information and get a first impression of your business. It’s also your company’s number one salesperson, working 24 hours a day, seven days a week. It should be what you use to nurture people through your sales process.
Websites traditionally are designed and then left for months but it should be used as a marketing channel constantly updated to provide users with meaningful content about your business. The GDD methodology uses a faster launch time with measurable data to continually drive value and to ultimately convert leads into sales.
What is the Growth-Driven Design methodology?
Growth-Driven Design is a smarter approach to web design by launching a compact version of the website that grows and changes with the business objectives month after month. GDD is an iterative and collaborative process constantly changing.
GDD is centered around data analysis which is used to continually improve and drive traffic “Visitors” to your website.